Friday, September 13, 2013

QR Code: Stop making people type!

I picked up my phone and noticed my girl friend had sent me a text.  I slide the screen up on my sweet samsung slide phone to reveal a number pad.  Using, my opposable thumbs I "quickly" jammed out a reply.  An elderly man behind me noticed my rapidly working thumbs and exclaimed "I don't understand how you kids do that!"  I chuckled and thought to myself how silly this old man was.  I never thought I'd see the day when I became annoyed at the time it took to type on a normal keyboard.  With the advances of smart phones and the copy and paste, I find myself wanting quicker and faster ways of transferring information.  In todays world everyone and everything has a webpage, email address, Facebook, Twitter and the list goes on.  What if, and I'm just reaching here, what if our phones could read the information and take us to those locations without any typing?  How awesome would that be?  And thus,viola, QR Codes!

According to Statisticbrain.com the average attention span of a human person is 8 seconds long.  That means if a user has to type out something long or read to much they may lose interest in the information.  So we have made a flyer with some awesome logos, the text pops and the user is drawn in and becomes interested in the information, next we need to have a way for the user to return to the information when they need and perhaps the ability for the user to collect more info if needed.  QR Code readers do both of these things.  A user can quickly hold up a cell phone and collect the address of the page with out much pause.  Code readers can store the data for later or take the user to the site.
Scanlife.com says that 39% of young adults have a scanned a QR Code at some point.  As this becomes larger and as people start collecting more data by QR Code, it will become more necessary to add them to your site, business card and advertisements.

And the best news is...it's free, easy AND takes up a small amount of real-estate!  http://goqr.me is my favorite place to create a QR Code and youtube.com can teach how to edit them and make them look cool!

In your next flyer try adding a QR code and see if anyone tries it.  You may just be saving some sweet, young teenager, who someday has dreams of becoming a thumb wrestler.
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2 comments:

  1. R.A.BuserSeptember 17, 2013 at 1:45 PM

    I think this is an excellent sell for QR Codes. Pointing out the usefulness of not having to enter information, such as URLs, and receiving information with ease helped me understand how QR Codes can be utilized efficiently. I also liked how you made this blog personal and comical, which will help draw readers. Good Job home slice!

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  2. Justin WalkerOctober 15, 2013 at 4:40 AM

    I agree with Mr. Buser in the post promoting QR Codes in a competent manner. Quick communication is great, though I'd argue that the faster you transfer information, the more stereotyped individual communications become, when speaking in terms of interpersonal communication. There is already too much technological isolation, and sometimes people need to break off and remember to talk face to face once in awhile, regardless of convenience. I understand for the most part that this post is regarding information access for goods, services and data. For that, these little codes are awesome and flexible! Great job.

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